As it usually happens with everything that tries to deviate from the established order, for the reason that is, the new Barbie doll has generated a media rumble that, although it does not rivate with it has filled hundreds of hours of content on the other side of the puddle: BetweenBeing from the first Diabetic Barbie, it could not be less. What for some is the (that expression that arose from the African -American community in the thirties to alert about racist prejudices and that now many use to reflect dynamics completely opposed to that of their original role), for others it is simply an original way of addressing complex problems, such as explaining to childhood what it is and
“Presenting a Barbie doll with type 1 diabetes represents an important step in our commitment to inclusion and representation because it helps to mold children’s early perceptions about the world, and by reflecting medical conditions such as DT1, we assure that more children can be represented in the stories they imagine and on the dolls they love,” said Krista Berger, Senior Vice President of Barbie and Global Director of Dolls.
He wanted to ensure that the idea did not fall – at the outset – in the jacket of frivolity, and for this they have allied with Breakothrough T1d (previously JDRF), the main world organization dedicated to the research and defense of type 1 diabetes. Care in blue moles: a reference to the colors and design of the symbols that represent the awareness against the disease worldwide.
Type 1 includes a continuous glucose monitor in the arm to help handle your disease. These small and portable devices continuously measure blood sugar levels, and in this case a heart -shaped medical tape has been used – assumed, in Rosa Barbie – along with a phone that shows an application to monitor its glucose during the day. In addition to the aforementioned blue set with moles, the packaging It also incorporates an insulin pump and a bag that, as specified by its creators, is ideal for Barbie to carry any essential article, such as supplies for type 1 diabetes or refreshments, when he is away from home.
“We were excited when Barbie approached us to collaborate in the development of the wrist with type 1 diabetes,” says researcher and scientist Aaron J. Kowalski, executive director of Breakthrough T1d. “I have lived with this disease since the age of 13, and my brother from 3, so this collaboration is personal: it means being part of an initiative that gives
In addition to donating dolls to various organizations and congresses throughout the world dedicated to the prevention of diabetes, their ideologues expect it to serve to advance the social integration of children who live with this chronic disease daily thanks to one of the most charismatic global icons, even Children who a life with type 1 diabetes can be full, vibrant and empowering, ”Kowalski ends.
