This year, the “Consumer Duck” awarded by the Association for Consumer Information (VKI) for the “most annoying food of the year” goes to the Magnum almond ice cream from Eskimo (Unilever). Almost 15,000 people took part in the election, more than ever before. Around half chose the ice cream, which had shrunk and at the same time became more expensive, the VKI announced on Tuesday evening. Hidden price increases and “shrinkflation” would increasingly upset consumers.
