announced two new ones aimed at Brazilian media organizations. One of them, the Digital Product Development Journey, seeks to enable newsrooms to launch successful digital products. .
Training will be carried out in two stages in 2025. The first, from January to March, offers exclusive content and live interaction with experts through webinars. The second stage, scheduled for March and April, will have mentoring sessions for the selected teams.
The Data and Monetization Laboratory is focused on optimizing analysis tools and generating revenue. Developed in partnership with the company Monks, it will be aimed at communication vehicles that wish to optimize the use of the Analytics 4 and Ad Manager platforms. By analyzing account settings and performance, participants will be able to identify opportunities for improvement and receive personalized recommendations.
A is a multinational marketing and technology company. Among its clients in Brazil are and
LINK PRESENT: Did you like this text? Subscribers can access seven free accesses from any link per day. Just click the blue F below.
your subscription could be worth even more
Do you already know the advantages of being a Folha subscriber? In addition to having access to reports and columns, you have exclusive newsletters (). You can also download our free app at or at to receive alerts for the day’s top news. Your subscription helps us provide independent, quality journalism. Thanks!
your subscription is worth a lot
More than 180 reports and analyzes published every day. A team with more than 200 columnists and bloggers. Professional journalism that monitors public authorities, conveys useful and inspiring news, counteracts the intolerance of social media and draws a clear line between truth and lies. How much does it cost to help produce this content?