The singer’s megablock Anita intends to establish a global brand during the presentation in the center of Rio, on Saturday, February 21st. In partnership with a beverage brand, Anitta and Carlinhos Brown will promote the largest distribution of water in one hour ever recorded in the world.
During the megablock’s passage through Circuito Preta Gil, an exclusive truck will accompany the singer’s electric trio to distribute free water to the public. The expectation is to deliver at least three thousand bottles in one hour, a number that could guarantee an unprecedented title in the Guinness World Records. The attempt will be accompanied by an official jury from the entity.
In an interview with CNN Brazilthe group’s organization informed that, in a special moment of the parade, it should invite Carlinhos Brown to sing an adapted version of the song “Did you drink water?”. The action provides for a collective pause to raise awareness about the importance of hydration amid the festivities.
According to Ambev, the initiative aims to encourage responsible consumption during one of the most intense periods of the country’s biggest popular festival. According to the company, the heat, the crowds and the long duration of the blocks make hydration care a central topic for revelers.
In 2025, Bloco da Anitta brought together around 1.1 million people on Rua Primeiro de Março, in the center of Rio, according to Riotur. One of the main names in national pop, the singer paid homage to gymnast Rebeca Andrade and celebrated artistic gymnastics. The repertoire mixed hits from funk, axé and Brazilian popular music, such as “Show das Poderosas”, “Vai Malandra” and “Movimento da Sanfoninha”.
