A viral video recovered a Mercadona receipt from 2007 (€44.72) and repeated the same list of products in 2025, with a total of around €105, in a comparison that once again placed inflation and the loss of purchasing power at the center of the conversation.
The case was reported by the Spanish newspaper El Confidencial, based on a video shared on TikTok by user @deuna_restobar1, who decided to test how much an old purchase saved on a receipt would cost today.
The comparison is based on a Mercadona receipt from 2007 with a total of 44.72 euros, used as a “guide” to return to the supermarket and purchase, as much as possible, exactly the same items.
The list included common everyday products, such as mortadella, bread, milk, napkins and Nesquik, as well as other usual items in a family basket.
The experience: “the same cart”, another account at the end
In the video, the author explains the idea at the beginning: take the old receipt and confirm, product by product, the current value of the same purchase made in 2025.
The final result, according to the report, was approximately R$105, more than double the amount from 2007, leading the user to state that this is an increase of more than 100%.
The publication gained traction on social networks, exceeding 210,000 views and adding thousands of likes, with comments focusing mainly on the relationship between prices and income.
The purchasing power debate returns to center
Among the most repeated reactions, messages such as “What about salaries, when?”, “Purchasing power has fallen” and “Prices have risen more than salaries” stand out, reflecting a concern that has become recurrent.
The comparison, although simple, works as a portrait of what many consumers feel in practice: the shopping basket weighs more on the budget, even when the products seem “the same”.
Still, it is worth noting that exercises of this type may have variables that are difficult to control, such as format changes, reformulated brands, replacements with current equivalents, specific promotions or changes in the composition of products over the years.
Why these videos have so much impact
The “check in hand” factor gives credibility and makes inflation less abstract: instead of percentages, you see a final, comparable and immediate number.
At the same time, the discussion tends to go beyond the supermarket: it quickly moves on to the cost of living, the pace of salary updates and the feeling that purchasing capacity has shrunk.
In the end, the video doesn’t resolve the debate, but it explains why it keeps coming back: when a “same” cart costs more than twice as much, the shock is inevitable and the conversation reignites.
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