Olhão at BTL in 2025. Credit: CMO
Olhão City Council participates in the 36th edition of BTL – Better Tourism Lisbon Travel Market, which takes place between February 25th and March 1st, at FIL – Parque das Nações, in Lisbon.
Promoted by the AIP Foundation, BTL is one of the main drivers of development, business and internationalization of the tourism sector. This year’s edition brings together around 1,700 exhibitors and consolidates its relevance in the global panorama, with the Algarve Tourism Region as the National Guest Destination.
For the Municipality of Olhão, presence at this event represents a strategic opportunity for promotion among professionals in the sector and the general public, national and foreign, publicizing the diversity of the municipality’s tourist offer.
One of the central moments of participation will be the official presentation of the poster for the 2026 Seafood Festival, which takes place between the 10th and 15th of August, reinforcing the event’s position as one of the main gastronomic and cultural references in the south of the country.
During the fair, the stand will feature tastings of traditional products, such as folar de Olhão, Floripes cake and olive oil with fleur de sel, providing visitors with an experience representative of the local identity. Prizes will also be drawn among visitors to the promotional space.
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