McDonald’s CEO, Chris Kempczinski, became the target of criticism and jokes on social media after sharing a promotional video where he appears tasting the new Big Arch burger.
In the video, recorded in an office environment, the head of the fast-food chain presents the product as one of the brand’s biggest bets, remembering that it has already been launched in countries such as Portugal, Germany and Canada. However, what was supposed to be a promotional action ended up having the opposite effect.
Internet users point out that Chris Kempczinski appears uncomfortable when holding the burger and seems hesitant before taking the first bite. Several comments also highlight the executive’s facial expressions, which for many do not coincide with the verbal enthusiasm shown when praising the product, described by him as “the best of all” and different from anything the brand has ever made.
In one of the most talked about moments, the CEO seems to not quite know how to hold the burger, while the food falls apart slightly in his hands, something that was widely shared and the subject of satire on digital platforms.
Between criticisms and memes, many users joke that the executive does not seem to be a regular consumer of the brand he leads, suggesting that he would be more comfortable eating with a knife and fork.
Imagine making $18,000,000 a year as the McDonald’s CEO… and still not being able to hide your disgust for your own “product.”
— HustleBitch (@HustleBitch_)
