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l de Construção published a video on social media that, ironically, makes reference to well-known slogans and campaigns from competing companies in the region.
In the video, the protagonist recalls her participation in a viral fast food campaign about competition and draws a parallel with the construction sector.
“You remember me, right? I participated in a campaign for a fast food chain talking about competition… and you know what? Here at Agroboi we think the same. We encourage competition”, he says at the beginning of the recording.
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Throughout the video, well-known phrases from the local market are quoted indirectly, in a provocative tone that quickly caught attention on social media.
Agroboi’s response comes soon after: focus on quality and experience.
“But here at Agroboi we prefer to do something else: deliver real quality. So competition… can come. Because when the customer compares, they know where to find the 01”, concludes the video.
According to the company’s marketing manager, Yago Ruan, the idea for the video came after he saw a spoiler that was circulating in the market.
In a provocative tone, he also sent a direct message to the market:
“And of course… here’s a hug for all the competitors and the marketing teams. See you in the next campaigns.”
