Natura () believes it is adapted to deal with challenges in internal and external political and economic scenarios. Despite the political uncertainties in the Brazilian election year and the developments in the war in Iran, the company recently disposed of assets in Europe and reduced its risk profile to the global context.
In a press conference held this Tuesday morning, Natura CFO Silvia Vilas Boas assessed that there is a challenging scenario for Brazil marked by a year with elections and the World Cup, even more so in an environment that. Meanwhile, other important countries for Natura in Latin America suffer from particular difficulties, such as the issue of US tariffs or their own elections.
“Natura has been in Latin America for decades, so we know how to operate here. We enter each country with our heads held high to be able to face these
scenarios and react as quickly as possible”, says the executive.
Guerra
On the international scene, the potential effects of the War in Iran are still not so clear. The volatility in oil prices caused by the conflict may impact input costs, but it is not possible to predict at what level. The company guarantees, however, that it has “the tools and intelligence” to manage balanced prices, especially in the Natura brand, in which it has a equity strong and more adjustability.
The sale of last year’s operations also helps the company to move more smoothly in a turbulent external scenario, in addition to reducing the company’s risk profile, which until then was more exposed to the European market.
“None of our supply chains were interrupted and there does not appear to be a risk of interruption in the chain. There will be potential cost pressure if this war prolongs”, reinforced CEO João Paulo Ferreira.
