Contract involves US$10 million per year until 2044; arena in the west zone of São Paulo is currently called Allianz Parque
O advanced to replace the as naming rights of the Palmeiras stadium, in Barra Funda (SP). Since 2013, the arena, opened in 2014, has been called . The information comes from journalist Lauro Jardim.
Naming rights is a sponsorship model in which a company buys the right to put its name on a space, be it a stadium, gym, arena or event center.
The contract being negotiated involves US$10 million per year until 2044.
Nubank in March closed an agreement for naming rights of the new stadium of Inter Miami, a club whose main highlight is Argentine Lionel Messi. The arena, still under construction, will be called Nu Stadium.
For the deal to be closed, the contract with Allianz Seguros must be terminated 18 months before its end. The agreement with the German insurance company ends in 2033. The percentage of profit from the business is divided between and Palmeiras.
O Poder360 He contacted Nubank, Palmeiras and WTorre to ask for a statement.
Nubank informed that it will not comment. Palmeiras said that this issue is up to WTorre. There was no response from the company until the publication of this report. The text will be updated if a statement is sent to this digital newspaper.
OTHER STADIUMS
In addition to Allianz Parque, Allianz Seguros also has the naming rights from other stadiums around the world:
- Allianz Arena – Bayern Munich stadium, in Germany;
- Allianz Stadium – stadium in Sydney, Australia;
- Allianz Stadium – Juventus stadium, in Turin, Italy;
- Allianz Field – Minnesota United stadium, in the United States;
- Allianz Riviera – Nice stadium, in France;
- Allianz Stadium – stadium in London, England;
- Allianz Stadium – stadium in Vienna, Austria.
