Platform may debut in 2027 with tests in Asia; project aims to expand revenue and reach
UEFA (Union of European Football Associations) is considering launching its own streaming platform to broadcast Champions League games in the next negotiation cycle, scheduled for the period from 2027 to 2031. The information is from the newspaper The Guardian.
The initiative is still in its early stages and may first be tested in large Asian markets, such as Indonesia or India. The project is led by and by (Association of European Clubs) to manage the commercial rights of the competitions.
The proposal follows a similar movement to that of the Premier League, which plans to launch its own application for broadcasting games from next season, initially in Singapore.
According to UEFA, the creation of a direct-to-consumer platform can increase revenue in markets considered underexplored. There is still no definition as to whether the service will be free or paid.
The discussion takes place after the agreement between which definitively ended the European Super League project. At the time, the parties cited the importance of improving the fans’ experience through technology.
Despite discussions about changes, UEFA decided to maintain the current format of the Champions League, including the rule that prevents clashes between clubs from the same country in the league phase, with exceptions related to the draw.
The topic is the subject of debate among European clubs, especially in relation to the competitive advantage of Premier League teams, which have a greater presence and financial power in the competition.
The entity also discusses adjustments in the use of VAR (video referee). According to Uefa’s refereeing director, Roberto Rosetti, the technology has been used in an excessively detailed way. A meeting with European leagues is planned after the World Cup to align criteria.
