Why doesn’t the third way win in the Brazilian election? – 03/26/2026 – Panel

Even Gilberto Kassab was surprised by . to run for President of the Republic. If the person who is considered the oracle of politics is caught with short pants on, what are the real chances of having a third way in the election?

What can be said is that, if it was already difficult to break the Fla-Flu between Lula and the Bolsonaros with Ratinho, who was the most viable name in the polls, now it has become much worse. There were two options left for the PSD to choose from: the governors of Goiás, Ronaldo Caiado, and Rio Grande do Sul, Eduardo Leite.

And then the problems begin. First, can you really call it a third way, or a center candidacy? Kassab, in fact, prefers another term, the best way.

Whatever the nomenclature, it is clear that with Caiado being the candidate, the right-wing field will be even more congested.

He is a representative of that root right, without much veneer or modernity. He emerged in politics as an agribusiness leader in the 1980s, and his tough speech on security is his biggest banner.

In practice, it would be a kind of auxiliary line of Bolsonarism, and could even make the heaviest attacks on Lula and the Supreme Court, leaving Flávio with a slightly more moderate image.

Eduardo Leite would be better able to present himself as someone from the center, but he doesn’t have a very strong brand, and it’s difficult to imagine that he would carve out a space within such a polarized election.

We also have as declared candidates Romeu Zema, from Novo, Aldo Rebelo, from Democracia Cristiana, and Renan Santos, from Missão, the MBL party

Of the three, there are more doubts about Zema, who could be Flávio’s vice president or not even run.

The research published so far shows that this third way, best way or center candidacy does not reach 10%, adding up all the names put forward.

And why does this happen, if at least 30% of the electorate is neither Lula nor Bolsonaro? Couldn’t this half-orphaned third of the electorate boost an alternative to polarization?

The problem in this case, as all the marketers and analysts say, is that the election is not just about hope for the future, but also about fear. Those who don’t love Lula, but reject Flávio a lot, end up voting for the PT member, and vice versa.

That’s why we’re heading, once again, towards an election with two protagonists, and a handful of supporting actors.


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