Passionate Cruzeirense, Pedro Lourenço, owner of Cruzeiro’s SAF (Sociedade Anônima do Futebol), has invested in the club since the management of the Perrella brothers (Alvimar de Oliveira Costa and Zezé Perrella). Since then, it has helped with loans, acquiring athletes, contributions and sponsorships.
However, since 2023, as the true owner of the club, as he is known, he has tried to find a balance between love for the club and conscious management.
To the CNN Esportes S/A this Sunday (12), Pedro Junevice-president of Cruzeiro, commented on the passion that his father (Pedro Lourenço) and his family feel for Cabuloso.
My father’s (Pedro Lourenço) passion is highlighted and visible. The whole family suffers from Cruzeiro. But the family comes together to avoid making the wrong decision.
When asked if any hasty decisions had ever been made out of love for the club, the vice-president quickly replied no. Pedro Junio also stated that Pedro Lourenço has the confidence to execute any thought.
Not yet (make a decision based on emotion). Everything my father thinks and plans, he is confident that it will work out and he passes this confidence on to all of us.
CNN Esportes S/A
With , vice-president of , CNN Esportes S/A reaches its 134th edition. Presented by João Vitor Xavier, the program goes behind the scenes of a market that moves billions and is one of the most profitable in the world: sport.
On the agenda, the hottest topics in the football world industry, from the perspective of economics and business.
