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Starbucks, I’m in the mood for something: ChatGPT will tell consumers what coffee they want based on sensations, desires or images.
A Starbucks has already had, since the 15th, Wednesday, the help of ChatGPT to listen to your customers’ requests.
The chatbot integration is, for now, experimental, but, says the coffee chain itself, it could forever change the way customers choose and customize drinks when ordering on the app.
The new feature works by mentioning “@starbucks” in a conversation with ChatGPT, which activates a beta tool within the platform itself.
It’s good for those who are confused by the company’s long menu. In this way, the Users can ask for suggestions based on mood, momentary desires or even an image. When faced with a request such as “I want a cold drink to gain energy”, ChatGPT can recommend several menu options.
After receiving the suggestions, users can adjust their order, with the support of AI, by adjusting ingredients or preferences, and then proceed to the Starbucks app to finally complete the purchase, according to Starbucks.
For the chain’s senior vice president of digital and loyalty, Paul Riedel, the new format is revolutionary because it allows consumers not to consult a menu, but to make their choice directly based on their desire or sensation.
According to , other large retailers, such as Etsy and Walmart, have also started to integrate ChatGPT into the shopping experience to facilitate product discovery.
