The president () has intensified agendas aimed at women in recent months, in a gesture aimed at female voters, among whom he has lost his advantage in the most recent ones.
In these first months of the year alone, the PT member was involved in more than ten actions aimed at this segment, including seminars, ceremonies and publication of measures to benefit women — always accompanied by First Lady Rosângela da Silva, the .
According to Planalto’s assistants, the expansion of the theme’s presence on the presidential agenda and in Lula’s speeches.
Among the most recent episodes of this influence was the holding of the event, signed between the three Powers shortly after the repercussion of a series of crimes of this nature in the country.
The most recent survey showed that Lula lost the advantage he had among women.
In the survey by , in a second round scenario against the senator (-RJ), the president had the support of 50% of women, against 37% for Flávio.
In April, the 13-point difference became a technical draw, with 47% of the votes in this segment for the PT member against 43% for Jair Bolsonaro’s son (PL) — the margin of error is three percentage points in this stratum.
Lula’s actions to attract the sympathy of this electorate occur in a term marked by a sequence of .
In April last year, for example, he called the general director of the (International Monetary Fund), Kristalina Georgieva, a “little woman” and, the previous month, he said he had appointed a “” () in the ministry to “improve the relationship” with Congress.
The frequency of agendas with themes aimed at the female group increased from the second half of last year.
During the period, more than five laws were sanctioned with direct or indirect benefit to this public, including one. The texts provide, among other measures, for the immediate use of electronic ankle bracelets for aggressors and the classification of the crime of vicaricide (murder of children or relatives as part of domestic violence).
Furthermore, in February the government published a decree that improves the functioning of Ligue 180, a telephone number for reporting complaints, and established October 17th as the National Day of Mourning and Remembrance for Women Victims of Femicide.
This month, Lula sanctioned the regulation of the doula profession, responsible for monitoring pregnancies and births.
Planalto also promoted a seminar for Presidency employees against feminicide, in February. Organized by the so-called Conselhão, a body linked to the Secretariat of Institutional Relations, the event separated a hall for women and another for men. Janja and Lula participated by watching the lectures in their respective groups.
The PT member also sought to emphasize the presence of women in sport with some events and actions in the area. One of them was the forwarding to Congress of a bill with measures relating to the holding of the 2027 FIFA Women’s World Cup in Brazil.
As part of the World Cup Cup Tour ceremony, the initial plan was also to receive the Women’s Cup trophy, which did not happen. According to the organization at the time, due to logistics problems, the item did not arrive on time.
Lula also began to include the topic of violence against women in almost all of his speeches. Janja’s influence, in turn, was also expressed by the president on more than one occasion.
“I woke up on Sunday to have coffee and at the cafe Janja started crying. At night, watching Fantástico, Janja started crying again. Yesterday, she started crying again. And today, on the plane, she asked me: ‘Take responsibility for a tougher fight against men’s violence against women on planet Earth'”, he declared during an event in Pernambuco, in December last year.
Despite events and measures aimed at women, Lula’s ministry is mostly made up of men.
Afterwards, women’s participation was further reduced — from 10 to 8, among the 38 departments.
Four were replaced by men, with Bruno Moretti replacing Simone Tebet in Planning, João Paulo Capobianco replacing Marina Silva in Environment, José Guimarães replacing Gleisi Hoffmann in Institutional Relations and Eloy Terena replacing Sônia Guajajara in two Indigenous Peoples).
In two other portfolios, women took the place of ministers: Miriam Belchior replacing Rui Costa in the Civil House, and Fernanda Machiaveli taking the place of Paulo Texeira in Agrarian Development.
The issue of women’s inclusion also circulated around Lula when sectors of society demanded that the president appoint a minister to the (Supreme Federal Court). The PT member, however, opted for men in the two nominations he made to the court.
