O Airbnb initiated a technical analysis for identify and remove ads of properties located in developments Social Interest Housing (HIS) e Popular Market Housing (HMP) em São Paulo.
The measure aims to adapt the platform to the Decree 64,244/2025which establishes strict restrictions for the use of these properties in types of short term rental.
Regulation and inspection
Published on May 28, 2025, the municipal decree determines that the temporary stay does not constitute housing provision, exclusive purpose of HIS and HMP units.
According to the regulations, the owner or The landlord must prove the family income of the residentsunder penalty of administrative and judicial sanctions.
The platform reported that began reviewing accommodations on April 27th, using an official list sent by the .
In communications sent by email, starting this Monday (4), Airbnb warned hosts in the capital of São Paulo that Undocumented ads will be removed in the coming days.
Impact on housing policy
The restriction is seen as an advance in the work of CPI (Parliamentary Commission of Inquiry) led by .
The councilor Silvia Ferraro (PSOL-SP) defends that the decree’s guidelines be converted into definitive law for curb the use of subsidized units as real estate investment.
The measure was applauded by São Paulo councilors who denounce the use of popular housing as a catalyst for real estate speculation in the city.
The party is over! If you bought a “studio” in São Paulo to do Airbnb using social housing, the hassle is over.
Congratulations to the company for the action. He showed commitment to the city.— Nabil Bonduki 🏡 (@NabilBondukiSP)
Failure to comply with allocation rules may force those responsible to return to the municipality amounts equivalent to urban incentives received during construction, such as additional construction potential.
Platform positioning
In an official note, the Airbnb reiterated that it works collaboratively with public authorities to ensure ads comply with local laws.
Positioning – Airbnb
“Airbnb has acted continuously and collaboratively with the City Council and the City of São Paulo throughout the CPI. To comply with the guidelines established by Decree 64,244/2025, on April 27th, Airbnb began analyzing possible irregularities in accommodations advertised on the platform in the city of São Paulo, based on the official listing provided on this date by the City of São Paulo. On May 4th, in a communication sent by email, the platform informed hosts in the city of São Paulo that irregular listings will be removed from the platform. Airbnb reiterates its support for the allocation of social housing units to families who need them and will continue to collaborate with compliance with the municipality’s housing policy.”
A CNN Brazil contacted the São Paulo Housing Secretariat for a position on the case, but has not received any response so far. The space remains open.
