May 12 (Reuters) – Netflix has invested more than $135 billion in films and television series over the past decade, the company said on Tuesday, underscoring the streaming giant’s dominance and the growth of on-demand entertainment.
During the same period, Netflix contributed more than $325 billion to the global economy and created more than 425,000 production jobs, he added.
The Los Gatos, Calif.-based company is one of the largest video streaming platforms in the world, with more than 325 million paid members by the end of 2025, having pioneered in-home video entertainment and the production of original intellectual properties that have dominated popular culture.
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“Today we’re launching The Netflix Effect — a comprehensive look at the economic, cultural and social impact of our films and series, and how it ripples across economies, industries and everyday life, day after day, week after week,” said Netflix co-CEO Ted Sarandos.
The company has licensed films and series from more than 3,000 companies, including public broadcasters, it said.
Titles in languages other than English account for more than a third of all views, compared to less than a tenth a decade ago, Netflix said. Films and series outside the US, such as ‘La Casa de Papel’, ‘Round 6’ and ‘K-Pop Warriors’, have attracted large global audiences.
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Last month, Netflix chairman and co-founder Reed Hastings decided to leave the company at a time when it is pursuing new avenues of growth, such as gaming and live entertainment, while dealing with slower sales.
