In the year in which it celebrates 120 years of history and seven years of presence in Portugal, Coldwell Banker announces its entry into the Algarve real estate market, choosing Aljezur as the starting point for the brand’s expansion in the south of the country.
The operation comes in the year in which the North American multinational celebrates 120 years of history and seven years of activity in Portugal, reinforcing its commitment to real estate mediation “based on ethics and transparency”.
Entry into the Algarve is through the integration of Guthrie Rocha Properties, a boutique real estate agency with a strong international presence and a portfolio valued at 46 million euros, which will operate under the name Coldwell Banker Guthrie Rocha.
According to the company, this movement responds to the positive dynamics of the Algarve real estate market, currently one of the regions in the country with the highest median value of real estate transactions.
Aljezur marks the brand’s debut in the Algarve
Coldwell Banker states that the choice of Aljezur is related to the growing national and international interest in Costa Vicentina.
The region stands out for its environmental preservation, low population density and strong local identity, characteristics that are increasingly sought after by foreign investors and buyers.
Frederico Abecassis, CEO of Coldwell Banker Portugal, explains that “over the last few years we have had several opportunities to enter the Algarve, but we never found the right partner”.
According to him, “in the Guthrie Rocha Properties team, we find not only an in-depth knowledge of the local market, but a very clear focus on the customer experience and a consistent track record with international buyers and investors.”
Agency maintains boutique identity
Guthrie Rocha Properties will continue to operate with a personalized approach, now integrated into a larger international structure.
The team is made up of Portuguese, German and New Zealand professionals, specialized in supporting international clients.
Pedro Barata da Rocha, broker at Coldwell Banker Guthrie Rocha, states that “the integration into the Coldwell Banker Portugal network is a reflection of the total alignment between the values of the brand and our operation”.
The person in charge adds that “Coldwell Banker will allow us to gain scale and access a global network to reinforce our value proposition”.
International market gains weight in the Algarve
The company highlights that the profile of foreign buyers in the Algarve is changing, with new markets gaining relevance, including the North American market.
“We are witnessing a diversification of the profile of international customers looking to buy and invest in the Algarve”, says Frederico Abecassis.
According to the CEO of , the brand’s international network allows us to “connect these customers, who already know us from other markets, to destinations that are not yet fully on the radar”.
The operation in Aljezur represents, according to the company, “a first step” in a strategy of sustained growth in the Algarve, based on “more professionalism, more information and greater transparency”.
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