At first glance, the three companies don’t have much in common. Henkel is known for detergents such as Persil, Loctite adhesive and cosmetics. The US pharmaceutical giant Eli Lilly is best known for its diabetes medication and the Hotel Sacher is self-explanatory. However, they have more in common than one might think. All three companies are 150 years old this year and in Austria they share similar concerns and desires.