The Lula (PT) government must determine that betting advertisements contain a loss announcement. The announcement was made on Friday (26), the same day that CazéTV announced that it had changed the commercial activation protocol for the World Cup.
The matches broadcast on YouTuber Casimiro Miguel’s online sports channel no longer have commentators indicating bets during the games. In a statement, CazéTV justified the decision to adopt a “more conservative” stance due to the maturing of the betting market in Brazil and reinforced that it has always followed the law and good practices in the sector.
The presence of betting houses is a constant in sports broadcasts even before the World Cup and also on traditional TV. The volume and format of advertisements in this championship, however, drew attention and generated pressure from spectators and authorities. The Ministry of Justice opened an investigation to assess whether there was abusive advertising.
This Monday’s Café da Manhã (29) discusses how this became the Betting Cup and what could change in advertising after pressure. The TV critic and columnist for Sheet Mauricio Stycer tells what he has seen in the broadcasts, and professor and researcher at the University of São Paulo Carolina Terra talks about the environment that betting finds in Brazil today to promote betting and analyzes the impacts of having figures with whom the public identifies suggesting that they play.
The audio program is published on Spotify, a streaming service partner of Sheet in the initiative and which specializes in music, podcast and video. You can listen to the episode by clicking above. To access the app, simply register for free.
Café da Manhã is published from Monday to Friday, always at the beginning of the day. The episode is presented by journalists Gabriela Mayer and Gustavo Simon, produced by Gustavo Luiz, Laura Lewer and Raphael Concli. Sound editing is by Jéssica Cruz.
