. Although the final count has not yet ended in some states, mainly due to votes arriving by mail, they are leading the dispute for control of the Chamber.
After the municipal elections in Brazil, several political analysts and party actors took stock of the results. Amidst the myriad of different opinions, the debate surrounding what the role of progressivism should be stands out. While some argue that there should be a movement more towards the center, others are betting on fidelity to values and a shift further to the left.
However, the debate about the future of the progressive field should not take place around the values agenda, but mainly about the form of communication. . In democracy, this combination is quite powerful.
On the social networks analyzed by Palver, mentions of him reached their peak on Wednesday (6), when it was already known that he would occupy the position of 47th president of the . In public groups, the volume of mentions is almost 3 times higher than those of Lula and 4 times higher than those of Bolsonaro, even with the country filter considering only Brazilian groups.
In right-wing groups, the most intense line of messages is vindictive in relation to Brazilian politicians, institutions and leaders. One of the videos circulating in messaging groups states that he made a post alluding to the arrest of . The context suggests that the movement would have occurred after Donald Trump’s victory, therefore fueling expectations of possible new developments. However, this is a post made in August 2024.
This same tactic is prevalent in messaging groups. The vast majority of posts contain decontextualized or old content that gains new life after Trump’s election. There is a lot of expectation on the Brazilian right that Trump will use his new mandate to praise Bolsonaro and his supporters.
In one of the videos, journalist Alexandre Garcia raises the possibility of receiving a special passport from Donald Trump for the inauguration ceremony and questions what the Brazilian Judiciary’s reaction would be in this case. Furthermore, he states that Trump “is already talking about suing over vaccines.”
In the same vein, the former deputy recorded a video whose caption is “With Trump and Musk in power, will Alexandre de Moraes end up in jail?”. This was the most popular video on Dallagnol’s account in the last month. To increase engagement, this type of content brings a sensationalist appeal that is out of touch with reality, but which inflames the supporter base.
In these two examples, it is possible to identify that the videos seek to present the existing desire of a portion of the population with rhetorical strategies and the use of social media algorithms for greater reach and engagement.
In the messaging groups most linked to the left, one of the messages that circulated most was saying “Elon Musk’s trans daughter says she will leave the US after Trump’s victory”. There are also videos with political analyzes pointing out that the scenario in 2026 in Brazil will depend on judicial decisions regarding the political future of former president Jair Bolsonaro.
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