The inauguration ceremony of the new minister of the Secretariat of Social Communication (Secom) is scheduled to take place at 11 am
This Tuesday (14), the president will participate in the inauguration ceremony of as the new head of the Federal Government’s Social Communication Secretariat. Sidônio replaces Paulo Pimenta, and the ceremony is scheduled for 11 am. Before the event, Lula will meet with Sidônio at 9 am, in a meeting that should align expectations and strategies for the new phase of government communication. Sidônio Palmeira is an advertiser with a solid track record in political communication, especially with the Workers’ Party. He has already coordinated campaigns for prominent figures such as Rui Costa, Fernando Haddad and Lula himself in 2022. Sidônio’s appointment is seen as an attempt by the government to improve internal and external communication, in addition to strengthening the image of unity between ministries.
Among the main challenges that Sidônio will face is increasing the positive perception of the government’s actions and recovering dialogue with the social base that elected Lula, in preparation for the 2026 presidential elections. After the meeting with Sidônio, President Lula will have a meeting with the Minister of the Civil House, Rui Costa, at 9:30 am. The president’s day will be quite busy, with an agenda that includes a meeting with the special secretary of Legal Affairs of the Civil House, Marcos Rogério, at 2:40 pm, and with the Minister of Health, Nísia Trindade, at 3 pm. The day will end with the launch of the Mais Professores program, which aims to value and qualify the teaching category in the country.
*With information from Aline Becketty
*Report produced with the help of AI
