Traveling by plane has become a need for many people, either for professional reasons or leisure. However, those who have searched online tickets have certainly noticed that airlines make prices change unpredictably. What few know is that these variations do not happen by chance.
How do dynamic prices work?
Airlines use a dynamic price system that automatically adjusts ticket value based on various factors. These algorithms analyze real -time demand, research history and even the user’s location to define the most advantageous price for the company.
The impact of research history
Another aspect that influences prices is the user’s research history. If a passenger repeatedly seeks a certain flight, the airline can interpret this as a sign of great interest and increase the price to create an urgent sense of purchase.
Location can change the price
Geographic segmentation is another strategy used to adjust ticket values. Depending on the country or even the city where the user is, the price may be higher or lower, taking into account the region’s average purchasing power.
The moment of purchase makes a difference
In addition, the date and time of the reservation can make a significant difference in the final ticket value. Studies show that buying flights on certain days of the week, such as Tuesdays or Wednesdays, can result in lower rates than making the same weekend reserve.
Overbooking and its risks
The phenomenon of overbooking is another common practice. According to, airlines can sell more tickets than places available on the plane, providing some passengers to miss. If everyone will attend, some may be forced to wait for the next flight.
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Different rates for the same flight
Hidden tariff classes are also part of the profit maximization strategy. Even on the same flight, passengers can pay very different values for the same service, depending on the specific conditions of the chosen fare and the applied restrictions.
The use of cookies in price manipulation
The use of cookies and trackers on the internet is a powerful tool for manipulating prices. Whenever a user searches a flight, the websites record this activity and, on future visits, may present higher values to encourage a quick decision.
How to avoid paying more than necessary?
To avoid these strategies and get better prices, it is recommended to clean browser cookies or use anonymous mode when searching flights. Comparing prices on different devices and platforms can also reveal unexpected variations.
The advance is not always an advantage
Buying in advance may be an advantage, but there is a balance to find. Reserves made too early or too late may result in higher rates, as companies adjust prices according to flight capacity.
Loyalty programs influence prices
Airline loyalty programs are another tool that can influence prices. Frequent passengers can benefit from discounts or privileges, but for new customers, the values presented may be less advantageous.
The role of competition between companies
Competition between airlines on certain routes also has an impact on prices. In paths with few options, tariffs tend to be higher, while on highly disputed routes, companies can reduce prices to attract customers.
Lightning Promotions: Good opportunities or marketing strategy?
Lightning promotions can be a way to get good offers. However, these campaigns are strategically planned and aim to increase sales at less demand, without compromising the company’s global profits.
How to ensure the best fare?
In the end, understanding these strategies can help passengers save money and make more informed decisions. Knowing the tricks used by airlines is easier to avoid paying more than necessary for a plane ticket.
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