The Brazilian Tennis Tournament calendar can win two new ATP Tour in the coming years. Despite the challenges to get dates within the circuit, the resumption of high -level tennis on Costa do Sauipe (BA) and interest in a tournament in Sao Paulo moving the market.
Last week, Costa do Sauipe Open was announced, an ATP Challenger 125. The Hotel Complex in Bahia will receive a high level dispute since the end of Brazil Open in 2011.
Now Costa do Sauípe Open becomes the second, behind the Open River, an ATP 500. These numbers are equivalent to the score added by the champion in the ranking of the Professional Tennis Association. The winner of a Grand Slam, a group of the most important events in the sport, takes 2,000 points.
“The Sauipe tournament has a very good date, which was the date of the Challenger of Campinas for 14 years. Players have always found very good,” says Danilo Marcelino, founder of Try and director of the tournament. “We chose a Challenger because getting an ATP Tour is very difficult,” he says.
For now, organizers have the rights for the event for the next three years on the Costa do Sauípe. It is expected that growth year by year can lead to an ATP Tour.
This year’s dispute coincides with an investment cycle of R $ 1.2 billion made by Aviva in his Bahian coast hotel park by 2028. The company is responsible for the accommodation of athletes and adaptation of the courts to receive the championship.
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“The tournament itself is confused a little with the investment cycle,” says Aviva’s general marketing manager Raquel Scheeren. “Of course, the return of ATP culminates the moment we are working on this repositioning, especially thinking about the high standard client we bring to the products we are relaunching,” he says.
A – both of the high standard. The two hotels are expected to reach their maximum occupations during game days, a total of 454 rooms from the four hotel complex.
Investors talk to ATP Tour in São Paulo
According to the InfomoneyInvestors have been walking in conversations to reposition São Paulo on the world tennis calendar. The city last received an ATP Tour in 2019. The plan would be to take to the city at least one ATP 250 or, more ideally, an ATP 500.
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These investors, said sources with knowledge about conversations, evaluate that the event in Sao Paulo could surf the wave of popularity of the sport: in the last Open River, sponsors and public were record. An ATP edition in Sao Paulo, they evaluate, could be even greater than the carioca pair and would have more capacity for attraction of advertisers, due to the proximity to major brands with presence in sports.
To organize an ATP Tour, whose scores and awards are larger than a Challenger tournament, it is necessary to buy one of the already occupied dates of the circuit. As there is no possibility of extra dates, the investor must expect a date to be available for negotiation.
These values behave according to supply and search, but in the market is commented on sales of hundreds of millions of dollars to millions by an ATP 250 date. In 2025, three ATP 250 became ATP 500. upgrade It took the number of Type A tournaments this season.
