In the early -stage fintechs go through a known bottleneck in the fundraising: they need to worry not only with the financing of operations themselves, but also with the offer of credit to customers. How to prevent the second destination from not draining the capital of the first, and end the business?
For André Pina, a former Citi and HSBC executive, and even recently led the Tokenizadora Liqi capital markets area, the solution is to incubate these fintechs into a model that already provides immediate credit access.
This is the proposal of Uruk Capital, a new Pina bet that brings a model unit Venture Studio with investments in structured credit, combining operational support since the conception of the business with direct contribution to credit portfolios.
The idea is to unlock fintechs by offering products to its customers without compromising cash intended for the development of technology, hiring, marketing and other operating expenses. “Our model allows you to incubate, scale and speed up business from ideation to market validation,” says Pina.
While a traditional Venture Studio creates and develops startups from scratch, offering infrastructure and capital, Uruk adapts this approach and, instead of focusing on the creation of their own companies, prioritizes support for existing entrepreneurs who already have or want to offer financial solutions.
The house proposes to work by separating fronts, allocating equity to the company’s growth and directing credit capital, initially via its own FIDC, to enable financing operations. In parallel, it promises to bridge the institutional financial market to speed up access to more sophisticated capital sources.
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Uruk debuts with R $ 15 million led by Dario Tanure and Marcelo Macedo, executives of Reag Investimentos. In the founders team, besides Pina, is Luca de Castilho Muñoz, economist with credit projects for companies such as iFood, Vivo and Cielo.
Uruk says it has four projects in the e-commerce, health, fintech B2B and mobility sectors, with operations in Brazil and Latin America. The company has also structured a Fellowship program with leaders in Venture Capital, unicorn founders and M&A specialists to strengthen its network. With an initial presence in Brazil and the US, the company also negotiates partnerships in Europe, the Middle East and Asia.
