How to It: Nike Reinterpreta Just campaign from 1988

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The classic Nike slogan, Just from IT (only do, in free translation), launched in 1988, has just been renewed in the newest campaign of the giant sports. Now, under the theme Why from It? (Why do it?, In Portuguese), Oregon’s brings motivation to new generations.

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Do renowned athletes participate in the new IT campaign of IT?

In 1988, Nike marked a generation by launching the campaign Just Do Itwho inspired young people, athletes and personalities from around the world to battle their goals. The slogan was imported by pop culture, being used in a 1993 commercial starring the stars of sport and music Michael Jordan e Michael Jacksonthat fun the courts in the historical video.

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Almost 40 years later, the brand of Swoosh Returns with the motivational spirit with a new proposal. Now, in, the label questions the future talent what motivations for the search for excellence in its derivatives branches.

“‘Just do It’ is not just a slogan-it is a spirit that lives in every sports pulse. It is the belief that together we can inspire, unite and raise beyond what we thought was possible,” said Nicole Graham, executive vice-office and director of marketing, in a note shared note.

Nike invests in athletes since the early days of the label

NIKE RETURN INSPIRATORY NARRATIVE IN WHY OF IT

With a commercial full of sports celebrities, Nike introduced a new chapter for It’s slogan just. The only one minute video was shared on YouTube on Thursday (4/9) and has been reverberating on the networks.

Narrated by the artist, the commercial encourages young people to take on challenges, even knowing all the possibilities at stake. In the end, after asking questions such as “why luck to bad luck?” or “Why risk?” The narration ends with the phrase “and if you don’t [se arriscar]? ”, Leaving viewers with a motivational questioning.

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LeBron James for Campaign

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Rayssa Leal for campaign

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Vini Jr for campaign

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Shreyas iyer for campaign

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Scottie Scheffler for campaign

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Carlos Alcaraz for campaign

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Hunter Woodhall for campaign

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While spending the lines, several successful athletes supported by the sports brand participate in the images. Names like Rayssa Leal, Vini Jr, LeBron James, Caitlin Clark and more They are present in the campaign.

Check out Nike Commercial Why?