Tool is used to identify fake news, expand transparency and streamline voter services
The presence of (AI) in the political debate is often associated with risks such as handling social networks and dissemination of false news. However, experts point out that technology can also play a positive role in the electoral process, especially in view of the 2026 dispute.
According to Douglas Torres, CEO of Yup.ai company, algorithms that are now used to produce misleading content can also be adapted to track and remove false information. “The same algorithm that generates misinformation can be trained to identify it, track it and disable it in seconds,” he says.
Use in Brazil and abroad
Digital platforms as (former Twitter) and Youtube already employ AI -based systems to identify coordinated misinformation campaigns. In Brazil, the Superior Electoral Court () signed partnerships with technology companies to monitor social networks and adopt automatic checking and reporting mechanisms. There are also projects that test the use of Generative AI as an interface of voter service, with services such as issuance of securities, information on electoral zones and guidance on voting rules.
In the field of transparency, startups and research centers develop tools to track the origin and circulation of political content, identifying sharing networks and possible illegitimate campaigns.
In other countries, the debate on regulation advances. In the United States, recent elections have already served as a laboratory for the use of AI in campaigns, which led to pressures by clearer rules. Silicon Valley technology companies, in turn, have invested in funds to influence legislative discussions on the subject.
Challenges for 2026
Experts evaluate that Brazil will need to balance innovation and democratic security. “You must have a regulatory framework that encourages the ethical and transparent use of AI, without stifling innovation or allowing abuse,” argues Torres. In addition to regulation, digital education is seen as an essential part to strengthen. The assessment is that without understanding the population about how technology works, tools to combat misinformation may lose effectiveness. With the approach of the 2026 elections, the discussion gains relevance.
