Why buy an entire home that is only used for seasons if you can pay less for having a part of the property with the option to enjoy it a few weeks a year. It is the idea that was created vivla ,. The company acquires real estate from which it then sells eight fractions. Buyers can be done with an eighth or several, but never more than four, so that no one has more than 50% of the property. And each party gives the right to use it six weeks a year.
After landing in markets with a strong component of second residences, such as Balearic Islands, Cádiz or Baqueira, Vivla now lands in Madrid with what he has baptized as his “urban collection.” For now it only has two homes in the capital, which are almost completely sold, except for some agreement yet to close. The first one is located in the central neighborhood, has 247 square meters and three bedrooms. Each fraction of the same costs 610,000 euros, which raises the total price to 4,880,000 euros, that is, 19,757 euros per square meter. As Carlos Gómez, executive and co -founder director of Vivla, has recognized, in these cases “the client does not fight the price” because he considers that money is saved, since he allocates much less than he had calculated that he was going to cost him a house of those entire features.
The other house in the portfolio is on Hermosilla street, in the middle of the gold mile, is 175 square meters, three bedrooms and a somewhat lower fraction price, 485,000 euros. However, its total value, 3,880,000 euros and its size make the square meter rise to 22,171 euros. When asked about this amount, from the company it points to the proximity, which have reached very high prices.
Like these latest real estate products, Vivla’s co -ownership homes have, in Gomez’s words, “typical of a five -star hotel.” Cleaning and maintenance equipment makes everything ready to receive the owner who touches him that week. To pay these services, in addition to community expenses, co -owners must pay an annual fee, which varies according to the home and can reach several thousand euros.
All buyers who have already acquired a participation, or are in the process of doing so, in the two homes in Madrid are Mexican citizens, a market that the company has decided to focus these products. In fact, for its Madrid adventure, the company has allied with alternate Consulting. This belongs to Actinver Corporation, Private Banking Firm and Assets Management in the North American country.
There they have just made a trip to present the project to customers, and they assure that they have almost half a hundred potential buyers who wait for Vivla to soon sell more active of this type in Madrid. “Many see that paying two or three million euros for a house to which you are going for a month anymore. In addition, co -ownership is a well -known figure in Mexico, more than in Spain. And they see the real estate as a refuge value, so they buy despite the price increases,” explained Luis Alfonso Ruelas, director of Alterna Consulting, during a meeting with media held on Wednesday in Madrid.
Asked about the possible danger of a real estate bubble in Madrid, Ruelas argues that assets prime Like these in the center of Madrid “they will never lose their value.” However, neither he nor Gomez is so blunt in responding if it will be easy to make a future sale with the participations that are around or exceed 20,000 euros per square meter. They argue that the owners can take performance to their investment by renting the house that corresponds to it, provided that, Gomez has pointed out, it is done complying with the laws, regional and municipal, which regulate this practice. The executive director added that, thanks to a Vivla agreement with Thirdhome, they can access an exclusive network exchange network.
After four years of existence, Vivla,, he invoiced 40 million euros in last year and is already “profitable,” according to Gomez. Throughout Spain it has 400 owners, who are entrusting to add another 100 in the next 12 months in Madrid. Although so far 80% of their buyers are national, they expect international ones, with predominance of Mexicans, to represent 50% thanks to the new homes they have pending to market in Madrid. To acquire properties, the company has a debt vehicle of 20 million of a hedfge fund of the United Kingdom.
