Vienna-Austria is enriched by an association: Agenda 2050 occurs to bundle the interests of digital advertising and media markets and to strengthen it in competition with big-tech companies. Among other things are the standard, Aboutmedia, Cope, the KroneORF-ENTERPRISE, PROSIENSAT.1PULS4 and the RTL Adalliance. The aim is to affect politics and advertising management in order to secure media plurality and the free Internet and to establish sustainable funding structures.