The candidate’s human factors, such as fear, vanity, and pursuit of approval can be more decisive in one than statistics and discourses.
This is the conclusion of a new book, which seeks to understand what moves with the head of a politician in the election period.
The authors of the candidate’s head, marketer Alberto Lage and psychologist Iracema Rezende, count behind -the -scenes cases to illustrate arguments about what makes a campaign more or less chances of victory in the ballot box.
In most cases reported, the candidate’s name is not cited. But there are revealed situations, such as the former mayor of São Paulo and former governor of the state and behind the scenes of the (PT) presidential campaign in 2002.
“It is not up to the marketer, in the campaign, to organize the functioning of the political group or ask the candidate’s family not to make him more nervous than he is already. In the book, we talk about errors that we would like the candidate to avoid, with a sincerity that does not fit the relationship between client and supplier,” says Alberto Lage.
Published by the Labrador Publishing, the book has Felipe Nunes preface, professor at UFMG and founder of the Quaest Research Institute. The launch will be this Saturday (4), at the Rua Bookstore, in Belo Horizonte.
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