Nike
Tuning your feet and brain is now possible. This ensures the sneaker brand is at the forefront of ordinary sneaker technology.
What if you could wear sneakers that connect your feet to your mind? It’s not idle talk, it’s really possible, and Nike itself is the one who guarantees it.
From motorized sneakers to an inflatable jacket and a refreshing t-shirt, this company has focused on combining technology with sports clothing and footwear. But this time the company seems to have outdone itself: it is now creating the first sneakers that read the human mind, through a connection between the feet and the brain.
The objective is to “fix your mentality before and after the competition… helping them to ground themselves in their body and bring them back to the present moment, mention the company in your .
Pre-sale models on the website start at around 90 euros. “The large grooves on the sole exert pressure against your foot with every step, stimulating the sensory areas of the brain to help you stay present and in tune with your surroundings. Because, when the game belongs to everyone, winning is all in the mind”, the product description also reads.
“For 45 years, Nike has studied the body in motion – how muscles fire, how joints move, How oxygen fuels performance“, says Matthew Nurse, Scientific Director at Nike, to .
“Now, we’re expanding to the mind. By studying perception, attention and sensory feedback, we’re exploring the brain-body connection in new ways. It’s not just about running faster – it’s about feeling more present, focused and resilient. This is the next frontier of performance.”
The company is also responsible for creating a pair of sneakers that boost the movement of those who wear them.
“Project Amplify started with a single question: what if we could find a way to help athletes move faster and further with less energy and a lot more fun?” says Michael Donaghu, vice president of Create The Future, Emerging Sports and Innovation.
“At its core, Project Amplify is about adding a little more power to your stride, without interruption. The fun comes from realizing you can do more than you thought possible – whatever “more” means to you.”
