Media Minister is an important but thankless role in Austria’s media industry. Even if this industry is not exactly going through severe turbulence like it is today, between digital companies that are trying to attract attention like advertising items with the pull of black holes. Even without these existential challenges, the media minister was a constant, almost unmanageable balancing act between the conflicting interests of private publishers, private commercial and non-commercial broadcasters and the public ORF as well as the people who did not always pay ORF contributions in an understanding manner.
