With Brazil highlighted in rankings of countries that most face cyber attacks, the line between an unmissable offer and a digital trap is increasingly blurred.
According to a recent survey by Brandispecialist in brand protection in the online environment, sectors such as retail, finance and technology are preferred targets for criminals, who take advantage not only of the urgency, but of the consumer desire to .
Based on the behavior of Brazilians interviewed in all states of the country, the research analyzed the scenario in the last two months of 2025 – a period that concentrated the main commercial dates – listing the five warning signs that you should observe to browse safely and understand when that link is, in fact, safe to enter your .
- Ads with prices well below the market (78%)
- Visual identity or doubtful information (57%)
- Profiles with few followers or comments disabled (40%)
- Ads with unusual payment offers (39%)
- Repetitive and constant ads (32%)
Social networks lead coup attempts
According to the survey, the danger lives in the feed. Although fraud attempts reach consumers through different channels, such as fake emails or links that lead to fraudulent websites, social networks are today the main gateway for online scams.
While 51% of people report seeing fake ads on their profiles, another 32% point to fake profiles as the biggest problem. These channels already surpass classic approach methods, such as sending malicious emails or external links.
How to protect two hits online?
For those who browse, security starts with the URL details. Second Diego DaminelliCEO of Branddi, the first step is always to prioritize official channels.
“We recommend that consumers look for websites with trusted domains, especially those ending in .com.br. Extra attention is needed, as scammers use minimal variations, such as .shop, -official or br-officialto confuse the user”, explains the executive.
Daminelli reinforces that distrust must be an ally, even in times of big discounts. “Never complete purchases using unknown WhatsApp numbers and keep alert when faced with excessively low prices, including at”.
For those looking at a new or little-known brand, the expert suggests using validation tools, such as Branddi’s own Fraud or Não platform, to check the suitability of the e-commerce before closing the cart.
On the companies’ side, the challenge is one of reputation. “Digital protection must be an ongoing strategy. Monitoring misuse of the brand and acting quickly against fraud are essential actions to preserve consumer trust in the digital environment”, concludes Daminelli.
