Albufeira City Hall and APAL – Albufeira Promotion Agency participate in BTL – Better Tourism Lisbon Travel Market, which takes place between February 25th and March 1st, at FIL, in Lisbon.
In this edition, in which the Algarve assumes the status of guest region, Albufeira will be represented in two different spaces on the fair grounds.
The municipality’s institutional presence will be ensured at the Algarve Tourism Region stand, located in Pavilion 1 (Stand 1A01). In parallel, Albufeira’s own space will operate in Pavilion 2 (Stand 2B21).
This second stand is the result of a partnership between oea, and was designed as a work and promotion center for the agency’s members and local businesspeople. The space will host business meetings, workshops and technical presentations, as well as service counters for various units and associated companies.
Albufeira’s promotional activities are distributed between the regional stand and the municipality’s exclusive space, with particular emphasis on the promotion of the title “Albufeira European City of Sport 2026”.
BTL remains the main platform for the tourism sector in Portugal, having registered in the last edition more than 82,000 visitors, 1,500 exhibitors and the representation of more than 100 international destinations.
BTL presentation program and activities
February 25th (Wednesday)
12:00 | Stand Albufeira: Presentation “European City of Sports 2026”
15:30 | Stand Albufeira: Wine Tasting – Quinta do Canhoto
February 26th (Thursday)
12:00 | Albufeira Stand: APAL Presentation – Albufeira Tourism
17:00 | Stand Algarve: Presentation “European City of Sports 2026”
17:30 | Stand Algarve: Albufeira Nautical Station (Náutica Portugal)
February 27th (Friday)
10:00 | Albufeira Stand: Promotion activity for the Cerro do Ouro Educational Center (Geoparque Algarvensis)
12:00 | Stand Albufeira: Presentation of the 15th Great Portuguese Wine Show (Confraria do Bacchus de Albufeira) with Wine Tasting
February 28th (Saturday)
16:00 | Stand Albufeira: Entertainment with DJ (Grupo Libertos)
March 1st (Sunday)
11:30 | Stand Albufeira: Performance by Gonçalo Pescada (Algarve Accordion Association)
Stand locations:
Stand Albufeira (CMA/APAL): Pavilion 2 – 2B21
Algarve Tourism Stand: Pavilion 1 – 1A01
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