The Municipality of Loulé is once again participating in the BTL – Better Tourism Lisbon Travel Market, which takes place between February 25th and March 1st, at FIL, Parque das Nações, in Lisbon. In this edition, the city hall presents a new promotional space designed to highlight the diversity of the municipality’s tourist offer.
The stand, measuring 144 m², is located in Pavilion 2 (n.º 2B41) and stands out for its design with a strong visual presence on the fair grounds. According to the Municipality, this is an immersive installation that combines technological innovation, local authenticity and sustainability, providing the public with an experience focused on the multiplicity of Loulé’s tourist offer.
The stand includes 10 thematic stations that allow you to discover different aspects of the territory, also functioning as a photo points. Throughout the fair days, the space receives entertainment, show-cookings and tastings of typical products, such as medronho, liqueurs and regional cakes.
Several presentations are also planned, including the MED Festival, the BP Ultimate Rally-Raid Portugal, the “Lojas com História” project in Loulé, the PGA Golf and the Geoparque Algarvensis. The Loulé Criativo project is also present, with an exhibition and live demonstrations.
Visitors will be able to participate in a draw with prizes that include weekends in hotels in the city and experiences in the territory. One of the interactive proposals allows you to simulate, using digital technology, a charcoal portrait of visitors, later integrated into a frame identifying Loulé.
Reinforced presence in the Algarve space
In addition to its own stand, the Municipality of Loulé will have a counter in Pavilion 1, in the Algarve space – a guest region for this edition of BTL. It is in this space that, on Sunday, March 1st, at 4:00 pm, the municipality’s major events for 2026 will be presented.
The president of , Telmo Pinto, is a member of the executive committee of the Algarve Tourism Region (RTA).
The municipality also guarantees its presence at the stand dedicated to religious tourism, with emphasis on the Feast of the Sovereign Mother, as well as in the Portuguese UNESCO World Geoparks space, where the Algarvensis Geopark – which involves Loulé, Silves and Albufeira – will be represented.
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