Has she hit a gold mine?! Until recently, influencer Gwen McMullen might not even have known that Slovakia existed, and suddenly she is its self-proclaimed queen. The American woman, who seems to have fallen out of Prime Minister Robert Fico’s eye, has been entertaining the entire country for several days. It seems that the “prime minister in a skirt” is not doing it just for the blue eyes of his subjects.
McMullen very quickly understood that the rocket growth of followers from Europe on social networks can bring her good money, so she collects taxes. Not in reality, but in the form of a voluntary purchase of advertising items – pink sweatshirts with the likeness of McMullen. At a time of drastic consolidation, which is suffocating people and businesses, Fic’s clone is also attacking the wallets of Slovaks with the intention of lightening them. And according to the findings of the portal, it has excellent prerequisites for this.
Social networks can turn smart people into millionaires. In our region, an example of this is the Slovak queen of Instagram – entrepreneur Zuzana Strausz Plačková. She reported on the first earned “watermelon” a few years ago, and among influencers she is far from the only one whose pockets are filled with commercial cooperation.
It is not the same on the opposite side of the ocean. Who knows what Gwen McMullen would look like with her fame if she went back thirty years in time, but today’s times wish her well. Although she had a strong position in the United States of America even before the prime minister drove Slovaks crazy with her gentler face, a complete revolution occurred after her Topol features prevailed.
Her profile already has over 201,000 followers. The data it has reveals it available. Gwen McMullen’s Instagram account “exploded” on February 22 when the interaction curve, which includes comments and “likes”, skyrocketed to the 40,000 mark. For comparison – on January 12, there were only 5,000 interactions, which is eight times less than when the world discovered Fica 2. Statistics from the SocialBlade site reveal that Gwen’s follower growth on her account was several thousand people per day. On February 24, she gained almost 7,000 followers, which is one and a half times more than the population of Bojnice, Slovakia. The next day it happened again, so it’s no wonder that the American woman is contentedly rubbing her hands.
We also looked at the most common hashtags people were using to tag McMullen online. Based on our own processing of data from the ZoomSphere platform, it emerged that influencers are most often associated with the transsexual community in interactions. And that’s up to a quarter of the mark. The following are things related to business activity. Hashtag Slovakiask became the sixth most successful with a seven percent share of the total pie. In total, it was 3,754 likes, comments and shares.
Artificial intelligence Gemini evaluated it so that the Slovak local market has a stable response among the audience, but it does not reach such a massive force as, for example, the “trans” category. AI claims that the Slovakiask hashtag works more like a supplement, but comes with a recommendation: “If your goal is to grow on the Slovak market, you should try to increase this number.” The American woman’s steps really indicate this. She barely had time to shake off the shocking realization that she resembles the most powerful Slovak and is already getting into big business. Gwen understands very well what works, so she got herself a Slovak flag, learned a few words in Slovak and started selling sweatshirts with her likeness for 30 euros each. It is clear that she bet her cards on her Slovak trail. Time will tell if it will pay off thanks to one of the poorest countries in the European Union.
