At the beginning of the year, the headline “Vegan food is becoming increasingly unpopular, just not in Austria” made the rounds. The makers of the Veganuary campaign, which officially took place in Austria for the third time in 2026, were also pleased that there is a high level of interest in vegan or vegetarian nutrition in this country. “According to the official survey, eight percent of the adult population in Austria chose a vegan diet this January – that’s almost 600,000 people,” as Julia Halbwachs reported in her blog post in STANDARD.
