BYD, a Chinese automotive manufacturer, is evaluating the possibility of following the path of automakers like Cadillac and Audi and entering the world of motorsport through Formula 1.
According to information on the website Bloombergthe objective of its directors is to use the F1 world season race calendar to expand the appeal of its brand in all corners of the planet.
And the interest in entering the motor sports segment could be even broader. According to the publication, the Chinese factory would also be attentive to an incursion and other categories, such as participation in the World Endruance Championship (WEC).
The automaker’s studies are related to the growth in sales in the international market, in addition to the trend (both in F1 and endurance) to continue and increase the use of hybrid engines due to the search for greater sustainability measures.
Amid BYD’s interest, Formula 1 once again had a busy weekend after the debut race this Sunday, which saw Mercedes’ George Russel win the race.
The second race of the year is scheduled for this Sunday. Starting this Friday, the teams will begin work in Shanghai, to compete in the Chinese GP, which will also feature the first sprint race of the year.
Continues after advertising
