4 LED panels will be installed along Ipiranga and São João avenues as part of a project that establishes urban improvements in return
The (Urban Landscape Protection Commission) on Wednesday (11.Mar.2026) installed 4 LED panels on streets in the center of the city of São Paulo. The commission, linked to the City of São Paulo, has one of its responsibilities as evaluating projects and authorizing exceptions to the Clean City Law, approved almost 20 years ago.
The Clean City Law (), which came into force in 2007 in the capital of São Paulo, banned most external advertising, such as billboards, panels and advertisements on the facades of buildings, land and public spaces, to reduce visual pollution.
The panels were approved based on article 50 of the legislation, which allows the installation of outdoor advertising by the private sector, as long as there is compensation for the city. The agreement is celebrated through a cooperation agreement and aims, according to law, “the execution and maintenance of urban, environmental and landscape improvements, as well as the conservation of municipal areas, serving the public interest”.
According to City Hall, 30% of the content displayed on the LED panels will be used to identify institutional sponsors of the “Boulevard São João” project, the official name of the initiative. The other 70% should be dedicated to displaying digital arts and broadcasting cultural events.
The project establishes that the panels will be installed in the Cine Paris República (Avenida Ipiranga, 808), Herculano de Almeida (Avenida Ipiranga, 890), Galeria Sampa (Avenida São João, 604) and New York (Avenida Ipiranga, 855) buildings. There is also the possibility of carrying out mapped projection (video mapping) in the Independência 2 Building (on the corner of Ipiranga and São João avenues).
The City Hall informed that the panels will feature light control technology to avoid visual impact and meet road safety parameters.
The counterparts established by the “Boulevard São João” project, with an estimated cost of R$6 million over 3 years, are:
- restoration of the facades of the Nossa Senhora do Rosário dos Homens Pretos Church and the statue of Mãe Preta, in Largo do Paissandú;
- restoration of the Nichile Clock, in Antônio Prado square;
- installation of new banks and garbage bins along Avenida São João.
CPPU approval was what was needed for the project to be released. On February 23, the proposal was approved by the (Municipal Council for the Preservation of Historical, Cultural and Environmental Heritage of the City of São Paulo).
