Teresa Suarez / EPA
France – England, 6 Nations
A memorable game, the title game, with almost 100 points, but which had something new in the television broadcast that was not pleasing.
A France won the 6 Nations Tournamentafter one game: 48-46 against England.
A duel at the Stade de France with 13 goals, almost 100 points, unpredictable, in which a title was at stake (only for the French side, because England was out of those counts) and which was only closed at the last second, thanks to the 3 points that came from the foot of Portuguese-descendant Thomaz Ramos.
The English lost. They didn’t like it. But some liked even less what happened twice over the course of last Saturday’s live television broadcast: advertising.
At 28 minutes, the first advertisement appeared on the right side of the screen, while on the left side the broadcast (in a much smaller size) of the game continued; it was an advertisement for an Adobe product.
Alan Tyers highlights the other point: what was seen on the left side was a general shot of the pitch, with both teams standing still, as if the players were waiting for the TV to give the signal to restart the game with a formation.
In the second half, at 63 minutes, it was Samsung’s turn – an announcement at a time “even more irritating” because the French team was arguing with the referee.
The interruptions go against the tradition of British television, recalls the article. Having adverts during the game is simply not part of the tradition of British sports TV.
And this news left viewers dissatisfied. “Innovation, it almost goes without saying, is an American threat” – and the football World Cup is coming in America. With hydration breaks during games.
For now, the interruption lasts 1 or 2 minutes in total during a game. And later?
