On Thursday, March 26, from 4:00 p.m. to 7:00 p.m., a meet & greet event took place at the KFC restaurant at ul. Josepha Conrada 83 in Krakow, which involved participants in a whirlwind of intrigues and secrets. The network, together with Friz, prepared an event that allowed participants to take part in an unusual game and fully feel the atmosphere of MAFIA IRL for themselves.
Participants entered the world of MAFIA IRL
When the restaurant doors closed, the fight against time began. The participants, divided into four operational groups, had to face a series of puzzles and field tasks scattered around the premises. They only had fifteen minutes for each challenge. There was one goal – to obtain the digits of the secret code that allowed opening the door and freeing Friz. The atmosphere was getting thicker with every minute, and the emotions accompanying the search for clues brought to mind the most tense moments known from the Mafia IRL program. Cleverness and cooperation between teams were key.
Our ambition is to constantly surprise fans and serve them emotions they won’t find anywhere else. We want to guarantee positive and long-lasting experiences around our brand, which are always based on good fun. KFC is not afraid of organizing original events, which is confirmed by, for example, last year’s tournament in catching chicken pieces in time, which took place in Warsaw. When cooperating with Mafia IRL, we wanted to give fans a lot of fun and enable them to become part of the game that they have been closely following online for the last few weeks. The participants’ reactions confirm that it was a bull’s eye – says Sylwia Przybyła, KFC Senior Marketing Manager.
Meeting with Friz and sharing a feast
After the spectacular code breaking and freeing Friz, it’s time for a well-deserved celebration.
The finale of the event was a meeting with the creator in the meet & greet format. Each participant had a moment to talk to Friz and take a souvenir photo. Then there was a Q&A session, during which the most bothering questions about the backstage of the program and cooperation with KFC were answered. What would a meeting be without tasting dishes from the KFC x MAFIA IRL menu?! Participants could try new products that were prepared in close cooperation with the influencer.
