A taste that no one expects
KAMIS French and mustard with honey? This combination may sound unconventional, but these are the flavors that surprise the most. “Mustard after dinner” is a limited edition ice cream created in cooperation between KAMIS and Good Lood, which shows that mustard can go beyond the norm and become an inspiration for culinary experiments.
Cooperation with Good Lood is a natural way for us to show that taste knows no limits. We wanted to reach younger consumers, especially Gen Z representatives, in a new and engaging format, and at the same time show that mustard, associated with the main course, can successfully become part of a dessert – says Aleksandra Kudyba, Brand Manager at McCormick & Company.
The cooperation is an extension of the brand’s activities in the “Exactly Such Taste” campaign, which encourages giving traditional dishes a new, unique character with the help of a wide range of KAMIS spices and mustards.
Good Lood guests know that our offer always includes a wide range of flavors – classic and original, which is why cooperation with the KAMIS brand was a natural choice for us. “Mustard after dinner”, which we developed together, is not only a word game, but also an ice cream full of character. It’s worth trying them to see what mustard tastes like in a different form than usual. We did a real April Fool’s Day on April 1 – because it’s hard to believe how good this combination tastes – says Cyprian Halek, Marketing & PR Manager at Good Lood.
The offer will be available only on April 1 in Good Lood loodspots in Warsaw and Krakow and with the Good Lood Delivery service.
