The legal director of the (National Council for Advertising Self-Regulation), stated, this Wednesday (April 8, 2026), that 18% of representations opened by the body in 2025 involved betting advertising. The statement was given in an interview with Poder360 during the BiS SiGMA South America 2026an iGaming, bettech and sports betting event held in São Paulo from April 6th to 9th.
“In 2025, Conar established 302 representations. Of these, 18% refer to betting advertising”, declared.
He stated that the body works to monitor advertising campaigns and apply the Brazilian Advertising Self-Regulation Code, which establishes principles such as clear identification of advertising, veracity of information and protection of children and adolescents.
Ferreira also highlighted that Conar created a specific set of rules for the sector, known as Annex X, aimed at responsible disclosure of betting.
According to the legal director, most of the cases judged by the council result in the suspension of advertising, that is, the removal of the advertisement considered irregular.
Watch the interview with Victor Hugo Ferreiralegal director of Conar (15min11s):
BIS SIGMA SOUTH AMERICA
BiS SiGMA is the main meeting of companies and professionals in the iGaming, bettech and sports betting sectors in Brazil.
The event takes place from April 6th to 9th, 2026, at Transamerica Expo Center.
The conference brings together more than 50 panels and 250 panelists. According to the organization, the objective is to promote dialogue between different sectors on topics such as the 1st year of betting regulation in the country, the fight against illegality and the possible return of physical casinos.
The event has a media partnership with Poder360which provides coverage with interviews and recording podcasts in a studio set up in the pavilion, with the participation of experts, authorities and businesspeople.
