The Chinese delivery company presented, on Tuesday (April 7, 2026), to the (Administrative Council for Economic Defense) a voluntary resource to request “urgent assessment of preventive measure” regarding alleged ban clauses imposed by to restaurants. Here’s the document (PDF – 255 kB).
“Exclusivity clauses, including those that prohibit establishments from working with specific new entrants, put free competition in Brazil at risk, limiting freedom of choice and restricting opportunities for everyone”declared Keeta in a note sent to Poder360.
According to the company, the delivery sector needs “urgently of decisions that promote an open market”.
“The food delivery market in Brazil has long been distorted by exclusivity clauses imposed by competitors that prevent restaurants, and ultimately consumers, from freely choosing their delivery platforms”said Keeta.
Cade on March 31 following a complaint by Keeta against 99Food for alleged anti-competitive practices.
After CADE completes the investigation, the case may be closed or prosecuted, but only after judgment by the antitrust body’s court.
“99Food reiterates its commitment to ethical and pro-competition conduct, as well as to continuing investments in the sector, generating greater demand and profitability for restaurants, expanding earning opportunities for delivery people and offering consumers convenience and affordable prices — all of this contributing to a more dynamic, competitive and balanced environment”said the company after Cade’s decision.
Regarding the voluntary appeal presented by Keeta, 99Food declared that it continues to collaborate with Cade, providing all the requested and necessary information. He stated that he recognizes the importance of monitoring the delivery market, especially in a context in which its practices comply with applicable rules.
