If on the field Endrick continues to accumulate great numbers with goals and assists in just three months at Lyon, fNow on the pitch, the attacker is also successful in the digital world.
A video posted celebrating the goal against PSG, this past weekend, reached 19 million views and broke the year’s record for Lyon posts on Instagram. Until then, the one with the most views was a post from January 18th, with 6.1 million, of a goal by striker Pavel Šulc.
The number 9, in fact, broke his own record on his own networks, from a video that had 15.7 million views in February, when he scored one of the goals in the 2-0 victory over Stade Lavallois (Laval), in the round of 16 of the French Cup.
the record for a publication during the entire year 2025 is also held by Endrick. The first video with the arrival and behind the scenes of number 9 in his new team. The record of the year belonged to a post from February 24 last year, of a historic save over the line from defender Clinton Mukoni Mata, with 4 million views.
“The number of views and interactions on publications and videos relating to Endrick’s games and posts have become phenomena, something extraordinary in the recent history of French football, and not just on Lyon’s channels. The tendency is for his sponsors, the club’s sponsors, the league’s, as well as the profiles of the club, the competition and channels that have the rights to broadcast his games, seek maximum exposure for him. It’s a “digital assault tank”, which advances every day to generate interest in content that goes beyond the games”, he analyzes Thiago Freitas, COO of Roc Nation Sports in Brazil, a North American entertainment company, led by singer Jay-Z, which manages the careers of hundreds of athletes, including Endrick himself.
At the end of March, Endrick accumulated other interesting data on social media. Among the athletes called up for the friendlies against France and Croatia, at the end of May, in the United States, the striker was the one who gained the most followers on social media – 432 thousand,
During this period, big names in world football and with the most followers in the world on Instagram had similar numbers, such as Messi, who earned 768 thousand, N and Cristiano Ronaldo, with 430 thousand.
Since last Sunday, when he scored a goal and assisted in the 2-1 victory over PSG, away from home, Endrick has gained 200 thousand new followers in just four days and is very close to the 17 million followers mark, consolidating himself as one of the biggest digital sensations in world football.
Endrick’s meteoric rise on social media is driven by his performance on the field, charisma and public image. In March 2024, after scoring decisive goals for the Brazilian team against England and Spain, the striker gained almost a million new followers, 700 thousand on Instagram alone.
