Mercadona has advanced with a new price reduction in its stores in Spain, which covers more than 400 products, expanding a strategy started previously and which now reaches different areas of daily consumption, at a time marked by inflationary pressure. According to the newspaper, the Spanish chain decided to extend discounts to practically all sections of its stores, in an attempt to alleviate the impact of the rising cost of living on families.
The measure comes after a first phase focused on essential products, such as milk, olive oil, potatoes and oranges, which had already recorded price drops. According to the same source, this initial reduction served as the basis for a new stage that now includes hygiene products, personal care and other everyday items.
The size of the intervention is significant. The company will have reduced prices on 427 different references, covering a relevant part of its catalogue. These cuts were communicated to customers through posters in stores and also on the company’s digital channels.
Among the new products covered are diapers, sanitary pads, pet food and hygiene and beauty items. The publication adds that, in some cases, such as diapers, reductions exceed 10%, signaling a more significant impact in certain categories. The decision comes in an economic context marked by widespread price increases, influenced by external factors such as energy and raw materials costs. With this strategy, the chain seeks to maintain competitiveness in a market where price has gained weight in purchasing decisions.
Strategy based on its own model
Mercadona supports this policy in the so-called “Total Quality Model”, which aims to offer products at adjusted prices without compromising standards defined by the company. This approach guides the brand’s commercial decisions, including how it manages costs and adjusts prices for the consumer. The list of products covered is extensive and includes food, drinks and other essential goods. These include cheese, water, sliced bread, sausages, legumes and dairy products.
According to El Debate, items such as fish, meat, vegetables, dried fruit and children’s meals are also part of this set.
Drinks also come into the equation
The reductions are not limited to solid food, but also cover drinks from different categories. Soft drinks, beers and wines are among the products that saw price drops in this new adjustment. The magnitude of the reductions suggests an attempt to reach various consumption profiles, from families with children to consumers with pets. The newspaper writes that this diversification reinforces the intention of reaching a broad customer base.
The company’s decision takes place in a scenario in which inflation has conditioned consumer behavior, leading to greater attention to prices. This reality has led several chains to review commercial strategies to maintain demand. In a highly competitive sector, measures of this type can also influence the positioning of other brands.
Continuity of a trend
The reduction now announced is not isolated, but as a continuation of a policy already in place since the beginning of the month. The company has been monitoring the evolution of costs to gradually adjust prices to consumers. In addition to relieving families’ budgets, the measure aims to reinforce customer loyalty in a demanding context. According to the same source, the company is betting on a combination of price and variety to sustain its position in the market.
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