Violence is one of the main factors that restrict the flow of foreign tourists in Brazil. The statement was made by the former national secretary of Public Security, José Vicente da Silva, who participated in the Marca Brasil program and highlighted that the country faces serious challenges related to its image abroad, especially with regard to public security.
According to José Vicente, the: the attractiveness of the location, the cost-benefit and the factors of violence. For him, Brazil fails precisely in this last aspect, which directly compromises its international reputation.
Images of violence impact international perception
José Vicente highlighted that images of trawlers on beaches, police clashes, invasions of favelas with helicopters and rifles have . “This whole image is very attractive to the international press”, he stated, highlighting that this type of exposure directly impacts the perception of risk that
Criminal structures advance across the country
Despite observing a certain reduction in daily violence on the streets, José Vicente warned of the growth of increasingly powerful criminal structures. According to him, these organizations are spreading across the country and even penetrating public areas “with great vigor.”
José Vicente also drew attention to the economic power of these factions. He stated that the consumption of resources by large Brazilian criminal organizations goes far beyond the estimated R$15 billion in drug trafficking, operating in a range of R$150 billion in several other areas. “All these issues do not go unnoticed in the international environment”, he concluded, reinforcing that such a scenario directly affects Brazil’s reputation as a tourist destination.
Brand Brazil Search on CNN
The research’s international interviews were carried out with citizens from Mexico, Argentina, USA, Canada, China, Japan, India, United Arab Emirates, South Africa, Angola, Mozambique, Russia, United Kingdom, Switzerland, Germany, France, Italy, Spain, Poland, Netherlands, Greece, Belgium, Portugal, Sweden, Austria and Denmark.
Founded in 2009 and headquartered in Lisbon, OnStrategy is a multidisciplinary brand value management consultancy, focused on creating, building and optimizing the economic and financial value of businesses and brands.
Throughout this week, the CNN Brazil and their social media profiles published a series of content with details of the research. The special coverage of CNN Brazil ended this Sunday, May 17th, with a one-hour live program, presented by Iuri Pitta e Elisa Veeck. Divided into thematic blocks, the attraction debated with experts the impacts of these findings on politics, agribusiness and public security.
