A good bubble bath or foot bath does not replace therapy, but it certainly helps with the feeling of well-being and the self-care routine after a difficult day. It is with this more holistic view of mental health that the startup Unolife has sought to differentiate itself from other players in the sector, such as PsyMeet and Vittude.
Created in 2020, during the pandemic, the startup bets on a model that combines online therapy and well-being in a single ecosystem, offering consultations for R$79.99 in nine specialties — from psychology and nutrition to personal training and financial guidance. And now, as part of the strategy to increase revenue, retention and engagement, Unolife is preparing to launch physical products aimed at self-care.
This includes kits with aromatic candles, foot baths, vegan soaps and aromatherapy items, designed as an extension of the therapeutic journey, reinforcing the proposal of being a platform for continuous well-being.
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“Currently, we are in the supplier qualification phase, so that they can make it available and place it on the platform for purchase and consumption”, points out Weber Stival, founding partner of Unolife, in an interview with Startups. The expectation is that the new front of physical products will be launched by July 2026.
The bet is part of Unolife’s strategy to reach R$1 million in revenue in 2026. According to the founding partner, the goal will be supported by the growth of online consultations, the entry of physical products, the expansion of the portfolio of infoproducts, such as digital books and courses, in addition to the advancement of the B2B operation.
Within this strategy, physical products emerge as a new monetization front that complements the main business, currently centered on online consultations and the subscription model. Currently, the platform offers individual sessions for R$79.99, but also has a monthly plan of R$35.99, which reduces the cost per consultation to R$63.99 and allows the user to create a broader care journey within the platform.
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“Today, for around R$600 a month, users can put together a wellness combo on Unolife that includes different specialties, something they would be unlikely to achieve outside the platform”, highlights Weber.
In the B2B model, the startup offers mental health solutions for companies interested in expanding well-being initiatives among employees, with emphasis on compliance with NR-1, a standard that now requires companies to identify, evaluate and manage psychosocial risks in the workplace.
In this segment, Unolife offers tiered packages according to the number of CLT employees, with values starting from R$1,280 for companies with up to 10 employees, R$2,490 for companies with 11 to 50 employees, R$3,450 for businesses with 51 to 200 employees and R$4,770 for organizations with more than 200 employees. “As our aim has always been to democratize, we are also democratizing this NR1 service for small and medium-sized companies that have CLT employees”, says the founding partner.
Between bootstrapping and pre-seeding
Despite expansion plans, raising external resources is not yet an immediate priority for Unolife. According to Weber, the startup is currently in a traction phase and has prioritized the reinvestment of its own revenue to structure new business verticals, such as the application, physical products and infoproducts. In 2025, the company had revenues of R$315 thousand and hopes to use this capital to consolidate the operation before seeking a more aggressive acceleration.
This does not mean, however, that a round is ruled out. The startup claims to be open to talking to investors, especially those focused on impact businesses and in early stages, such as pre-seed. The internal assessment is that an eventual funding could happen when the new fronts are more mature and ready to scale.
