Corporate device management – historically treated as an operational function – has assumed a strategic role in companies, driven by the expansion of mobility, the increase in cyber threats and the growing complexity of IT environments.
This was one of the main messages of the Urmobo Partner Meeting 2026an event that brought together partners, executives and market experts, with the participation of companies such as XP Inc., Google and Gartner.
In an interview with InfoMoney, Thiago Carvalho, co-founder of reinforces that the endpoint is no longer just a piece of equipment. “It has become the new security edge for companies,” he says.
From operations to strategy
According to the executive, three movements explain this change: the decentralization of work, the increase in the diversity of devices and the sophistication of digital threats.
In practice, this means that security is no longer concentrated on the perimeter of corporate networks and now depends directly on the devices used on a daily basis.
With companies simultaneously dealing with smartphones, notebooks, data collectors, payment machines and other equipment, often outside the corporate network, the management of these assets began to require more sophisticated control, centralized policies and continuous monitoring.
Partner ecosystem
Urmobo’s strategy to deal with this scenario involves a 100% channel-based operating model. The company operates with distributors, integrators and local partners throughout Latin America.
According to Carvalho, this model is essential for scaling the operation in a heterogeneous market such as Latin America. “Scaling in Latin America without local channels is, in practice, unfeasible. The partner adds value in implementation, support and customer understanding”, he states.
Currently, the company has more than 120 active partners and 8 strategic distributorsin addition to a presence throughout the region, with recent expansion in Mexico and beginning of operations in the United States.
Pressure for efficiency
During the event, the macroeconomic scenario also entered the radar. In a panel led by Jessica Cunhainvestment strategist da XPit was highlighted that the global environment still requires caution, especially in the United States, where inflation remains above target and the heated job market maintains pressure on prices.
In Brazil, the flow of foreign capital has supported the performance of local assets, with a significant inflow of resources onto the Stock Exchange in recent years. Still, the country lives with high interest rates – with the Selic at a restrictive level – and fiscal challenges on the horizon.
This context reinforces the need for operational efficiency in companies, which includes greater control over assets and technological infrastructure.
AI and security
Another highlight of the event was the growing importance of Artificial Intelligence and cybersecurity on companies’ agendas.
According to data presented by Ricardo Tardihead of Mexico and Costa Rica, high tech & telecom da Gartner, 89% of companies in Latin America intend to increase investments in securitywhile 83% plan to expand contributions to AI.
At the same time, the uncontrolled use of Artificial Intelligence tools already raises a warning:
- 57% of employees use personal accounts to access AI at work;
- 33% admit to entering sensitive information into these tools.
The scenario increases risks and reinforces the need for governance over devices and applications.
Android Enterprise
The evolution of Android Enterprise It was also seen as a watershed in the sector. The technology brought standardization, native security and large-scale manageability to corporate devices.
Today, according Fernando Pansanandroid enterprise business development LATAM da Googlethe system was no longer restricted to field operations and began to integrate different areas of the companies. Which brings more governance to an environment that was previously fragmented.
Multi-device platform
Founded in 2017, Urmobo operates with a unified endpoint management platform (UEM/EMM), capable of integrating different operating systems and types of devices into a single interface.
The solution ranges from smartphones and notebooks to industrial equipment, payment terminals and IoT devices.
The company structures its offer into different service levels, ranging from simpler inventory solutions to advanced layers of security, with features such as anti-malware, access control, real-time monitoring and integration via APIs.
AI and automation
Among the new features presented at the event is the evolution of ODINthe company’s Artificial Intelligence agent, which should gain more advanced predictive analysis functions.
The proposal is that the tool will identify risk behaviors before incidents occur, in addition to suggesting actions proactively. “The idea is to move away from a reactive approach and towards a predictive model, with intelligence applied to security”, explains Thiago Carvalho.
Expanding market
For the executive, the growth of the endpoint management market is directly linked to the digitalization of operations and the increased demand for security.
The main opportunities are in modernizing processes, replacing legacy systems and expanding connected operations. On the other hand, the main challenge remains complexity.
In this context, the role of partners also tends to evolve, migrating from a transactional role to a more consultative model, aligned with the strategic needs of clients.
Protection strategy
The combination of mobility, security and Artificial Intelligence indicates that endpoint management should gain even more relevance in the coming years.
More than controlling devices, companies now depend on these solutions to ensure operational continuity, protect data and support their digital strategy. “Endpoint management is no longer a niche topic and has become part of companies’ strategy”, concludes Carvalho.
More information about the services of Urmobo can be accessed on the website.
