Club bets on business diversification with 5-star hotel project in Gávea, delivery at Maracanã and reality shows
The board of Flamengo Regatas Club plans to increase annual revenue to R$3 billion by 2030. The objective is to ensure a healthy financial situation for the club in the coming years, regardless of results on the field.
To this end, Flamengo is investing in a business diversification project, which includes the construction of a 5-star hotel in Gávea, delivery Maracanã and a sports reality show.
FINANCIAL GOALS
Flamengo’s recent elimination in the Brazilian Cup and other defeats will not have a significant impact to the point of destabilizing the club’s finances.
Flamengo was the 1st Brazilian club to achieve revenue of R$1 billion in 2021 and R$2 billion in 2025. The budget foresees revenue of R$1.8 billion for 2026, even without taking into account the award for the FIFA Club World Cup.
To reach the annual target of R$3 billion by 2030, the club plans financial expansion projects in different areas.
EXPANSION OFF THE FIELD
In the real estate sector, the board intends to build a 5-star hotel in the headquarters of Gávea, an upscale neighborhood in the south of Rio de Janeiro. Rio de Janeiro.
In the area of communication, the idea is to invest in a reality show linked to football in Flamengo TV. The format is among the highest-rated products on Brazilian TV, which would justify the investment.
Flamengo also intends to create a food and drink delivery application to operate inside the stadium.
Another project that should be launched soon is a women’s casual fashion brand called Gávea. The initiative considers market research according to which women buy 6 times more clothing than men.
HETERODOX VIEW
Flamengo’s president, Luiz Eduardo Baptista, stated that growth will require actions beyond the four lines.
“There are a series of things that we are going to do that have absolutely nothing to do with football that will boost this increase in revenue. When you look at broadcasting rights, number of matches, average ticket, prize pool, there is no way to grow, really, looking at it in an orthodox way. Taking a more heterodox view, there will be another R$1 billion in 3, 4 years”said Baptista on Thursday (May 14, 2026) in an interview with videocast Sport Insiderfrom the channel N Sports no YouTube.
